You’ve likely read, or at least heard of, Matt Shumer’s viral essay, “Something Big is Happening.” It’s the latest piece of “weaponized hype” to set the internet on fire, amassing some 80 million+ views on X and landing Shumer on…

The Datos State of Search Q3 2025 report provides a rare, data‑rich look at how peeps in the US and Europe actually search, shop and browse. Rather than echo the never-ending AI marketing hype, the report traces billions of clickstream events…

This week in SEO news we saw an interview from podcast darling Lenny Rachitsky with Google’s VP of Product, Robby Stein, who did some great PR for how Google is baking in all kinds of wonderful AI-goodness into it’s traditional…

If you spent the last day on LinkedIn, you probably saw the flurry of posts about ChatGPT’s game-changing ecommerce integrations with Shopify and Etsy. The news is part of an endless hype-cycle that we’re entering a new era of “AI…