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Eric Hebert

Musings on Search, Branding, & Puppies

eric@jerseydevilweb.com
Eric Hebert

Musings on Search, Branding, & Puppies

droids 1978
  • AI

Pumping The Brakes: What the Datos Q3 Report Really Says About AI’s Role As Search Enters 2026

The Datos State of Search Q3 2025 report provides a rare, data‑rich look at how peeps in the US and Europe actually search, shop and browse. Rather than echo the never-ending AI marketing hype, the report traces billions of clickstream events…

  • Eric Hebert
  • October 31, 2025
GEO Zombie
  • AI

AI Mode Is Not Replacing Google Search, and Probably Never Will

This week in SEO news we saw an interview from podcast darling Lenny Rachitsky with Google’s VP of Product, Robby Stein, who did some great PR for how Google is baking in all kinds of wonderful AI-goodness into it’s traditional…

  • Eric Hebert
  • October 15, 2025
picture of diamond
  • AI

Study Shows Just 2.1% of ChatGPT Queries Related to Purchasable Products, Despite “GEO/AEO” Hype

If you spent the last day on LinkedIn, you probably saw the flurry of posts about ChatGPT’s game-changing ecommerce integrations with Shopify and Etsy. The news is part of an endless hype-cycle that we’re entering a new era of “AI…

  • Eric Hebert
  • September 30, 2025

Eric Hebert (H-e-b-e-r-t)

You may have noticed my URL is a misspelling of my last name - this is a sort of inside joke for people who know me as my name is often misspelled!

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