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SEO Jargon: Should Marketers Care About Google’s TurboQuant?
As an SEO strategist or consultant, you’ve weathered Panda, Penguin, the “Helpful Content” upheavals, and the dizzying pivot to AI Mode. If you’re like me,…
Eric Hebert
Musings on Search, Branding, & Puppies
Eric Hebert
Musings on Search, Branding, & Puppies
SEO Spam Killed the Digg Relaunch – Oh, The Irony!
Last week I noticed yet again that my Digg app wasn’t working – I had been checking it out for months since I joined the…
AI’s (False) Grand Promises and The SEO Canary in the Coal Mine
You’ve likely read, or at least heard of, Matt Shumer’s viral essay, “Something Big is Happening.” It’s the latest piece of “weaponized hype” to set…
Pumping The Brakes: What the Datos Q3 Report Really Says About AI’s Role As Search Enters 2026
The Datos State of Search Q3 2025 report provides a rare, data‑rich look at how peeps in the US and Europe actually search, shop and browse.…
AI Mode Is Not Replacing Google Search, and Probably Never Will
This week in SEO news we saw an interview from podcast darling Lenny Rachitsky with Google’s VP of Product, Robby Stein, who did some great…