Call us now:
Why AI’s Grand Promises Keep Falling Flat (and The SEO “Canary in the Coal Mine”)
You’ve likely read, or at least heard of, Matt Shumer’s viral essay, “Something Big is Happening.” It’s the latest piece of “weaponized hype” to set…
Eric Hebert
Musings on Search, Branding, & Puppies
Eric Hebert
Musings on Search, Branding, & Puppies
Pumping The Brakes: What the Datos Q3 Report Really Says About AI’s Role As Search Enters 2026
The Datos State of Search Q3 2025 report provides a rare, data‑rich look at how peeps in the US and Europe actually search, shop and browse.…
AI Mode Is Not Replacing Google Search, and Probably Never Will
This week in SEO news we saw an interview from podcast darling Lenny Rachitsky with Google’s VP of Product, Robby Stein, who did some great…
Study Shows Just 2.1% of ChatGPT Queries Related to Purchasable Products, Despite “GEO/AEO” Hype
If you spent the last day on LinkedIn, you probably saw the flurry of posts about ChatGPT’s game-changing ecommerce integrations with Shopify and Etsy. The…
Local SEO: Your GBP Updates are a Not-So-Hidden Conversion Tool to Get New Customers
When it comes to local SEO, most businesses (or SEO & marketing specialists working for said businesses) are constantly asking themselves this question: “what else…