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SEO Spam Killed the Digg Relaunch – Oh, The Irony!
Last week I noticed yet again that my Digg app wasn’t working – I had been checking it out for months since I joined the…
Eric Hebert
Musings on Search, Branding, & Puppies
Eric Hebert
Musings on Search, Branding, & Puppies
AI’s (False) Grand Promises and The SEO Canary in the Coal Mine
You’ve likely read, or at least heard of, Matt Shumer’s viral essay, “Something Big is Happening.” It’s the latest piece of “weaponized hype” to set…
Pumping The Brakes: What the Datos Q3 Report Really Says About AI’s Role As Search Enters 2026
The Datos State of Search Q3 2025 report provides a rare, data‑rich look at how peeps in the US and Europe actually search, shop and browse.…
AI Mode Is Not Replacing Google Search, and Probably Never Will
This week in SEO news we saw an interview from podcast darling Lenny Rachitsky with Google’s VP of Product, Robby Stein, who did some great…
Study Shows Just 2.1% of ChatGPT Queries Related to Purchasable Products, Despite “GEO/AEO” Hype
If you spent the last day on LinkedIn, you probably saw the flurry of posts about ChatGPT’s game-changing ecommerce integrations with Shopify and Etsy. The…