2024 SEO Consulting Services – Ask About Our Free Trial Offer
Eric Hebert here – I’d like to invite you to learn about my new consulting service launch for 2024.
Having spent the last two decades obsessed with search engine optimization and digital marketing, I’m moving into consulting. Over the years, I’ve worked on hundreds of SEO projects, especially in my second half, and I’ve seen how good SEO teams work. I have also seen a lot of bad SEO teams and agencies, who sell or do meaningless SEO services that eat up marketing budgets and give no value to their clients.
I have watched this unfold for years, and am now making it my opportunity to provide better value in this industry – work with me and my small team of content, SEO, and web developer professionals to make sure your company is doing SEO the right way. Read on to learn about our services – typically a 3-month engagement – and why we will prove to be invaluable to your organization and provide tons of long-term value for your team.
Major Brands I Have Worked With:
Services:
In House Team or Agency Auditing
After years of testing my own agency services, outsourcing services, working for various marketing agencies both in-house and as a contractor, seeing old clients move on to bigger agencies, and even working on in-house SEO teams – I have a pretty good sense of whether or not an SEO team is selling you bullshit services or actually providing value to your company. These days I’m more interested in auditing an SEO team to see if they are the real deal then actually doing SEO work myself – this is the value my team and I bring to the table.
If you’re constantly ever-evaluating the money you are spending on SEO, then something is wrong. Good SEO speaks for itself and is hands-down one of the best marketing investments you can make. But if you in-house team or agency is still keeping you wondering “is this even working or worth it?”, then you need me to take a look at what’s going on.
SEO is vital; SEO is important stuff. But too many bad apples in the industry want to sell you scaled one-size-fits-all content scams, spam link services, BS SASS products claiming to help you fix your “SEO”, bad reporting, ranking for imaginary keywords – the works. My passion lies in consulting with you, the business owner, to make sure you and your team is doing real SEO work that will provide value to your bottom line today and for years to come.
UX & Competitive Analysis
When it comes to traditional “getting your hands dirty” SEO auditing, there’s a lot of things to consider. What I am not going to do is provide you with some 800 page report telling you that you are missing meta descriptions or that you need to “build more high DA links” – your agency or internal team should already know these things (unless of course you are starting from scratch, in which case we’ll hook you up to a proper SEO tool that can deliver these recommendations for you and we can assist in making sense of them.)
Instead, the core of my SEO auditing these days focuses on 2 key areas: UX and Competitive Analysis (Especially in the link department).
UX (User Experience): It’s now more in the open then it has been in previous years, but it’s no secret that Google wants to provide users with not only the best information for a user keyword query, but the best EXPERIENCES for it’s users – results that solve problems with as little friction as possible. How is the user experience for your website or landing pages? Is your website annoying to use? My team and I will look at a number of elements with real eyeballs and clicks as well as tools and analytics to determine how to make your content more user-friendly.
Completive Analysis: Do you even have a clue what your competitors link profiles look like? Are you blindly building “EEAT” without a clue as to how your competitors are ranking their sites? Spam is still rampant in SEO, even in big competitive verticals. Know that every SERP is different and what works for all the SEO gurus or news outlets touting SEO jargon on “how to do SEO in 2024”, that might not even be relevant to your niche.
Study the competitors, see and learn how they are ranking, whether it’s because of their content, technical SEO, or perhaps their backlink profile, and then put a strategy in place to do it BETTER – that’s how you do SEO. Let me and my team help do that research and pinpoint exactly where you need to focus your marketing budget on instead of just blindly following the advice of the SEO community into doing things that might not actually be beneficial to you and your specific SERPS.
Tools We Use:
Content Auditing & Strategies
Do you even have a real content strategy that benefits the user, or are you churning out content based on a keyword report from Brightedge? Are you blindly using ChatGPT to spit out spammy content, or do you have real writers and editors using AI in constructive ways that makes your content valuable and worth of ranking?
There are many types of content to consider these days, and how that content is created and consumed will likely determine whether you are reaping the proper rewards of SEO. You might have a great link profile, or great technical SEO scores, but if your content sucks, your visitors will let Google know by bouncing off your pages or videos and going elsewhere. Let us audit your existing content and find the areas of opportunity to make it awesome. We’ll help you build valuable content strategies that go beyond just looking at keyword reports – real content that real people will want to consume. Remember, we’ve been doing this for over 15 years!
Tech Auditing & CWV Testing
It’s laughable what some agencies consider “tech SEO” these days. Your technical issues, again, are not something we’re going to put into some giant report that was just spit out of a tool like SEMRush and we’re taking all the credit of finding them. Instead we’re going to teach you and your team how to PRIORITIZE technical SEO, and along with the competitive analysis mentioned earlier show you what needs to be done now and what can wait, depending on resources and budget.
Going back to the UX conversation, Core Web Values, mostly notably site speed, are super important – but that doesn’t mean your site is going to magically score 100% on your CWV reporting (nor does it need to). Our tech arm of your consulting team will look at what kind of auditing has already been done, work with your web development team, and again discuss proper prioritization of technical SEO efforts, and how to do just that moving forward. Your entire SEO strategy is about budget, resources across teams, and how to best allocate those resources. That’s what my team and I are here to do, and we do it well.
XX Hours of Meetings with internal team, vendors, and SEO Agencies
Depending on the size of your team or agency, don’t think this service is all emails and Slack convos – I’m here to be front and center to lead your team. We’ll schedule out weekly calls with you, your management, any internal content, web, or SEO teams, paid Search or marketing teams (social, email, etc), outsourced agency partners, vendors – the works. I plan on spending a lot of time getting to know your company inside and out. This is why I can only handle a few consulting clients at a time – I’m not just in this for the money, folks. I have spent 20 years studying and working in SEO to provide results, and you just can’t scale a service like this that requires my in-depth level of attention. Can’t wait for our initial kick-off call!
News Curation (via the Evolvor Digital Slack Channel) – Get the Best SEO news and Analysis for Your Team
Finally we’ve reached the part about the FREE TRIAL – if you’re still on the fence on whether or not you’d like to apply to be considered for our SEO consulting services, then we ask that you join our private SEO news slack channel. It will give you sneak-peak into the minds of yours truly, who spends more time then I would like to admit weeding through the noise of hundreds of SEO news stories, case-studies, and gossip each and every day from hundreds (if not thousands) of sources across emails, LinkedIn, X, Slack groups, and other sources curated over 20 years of time spent in the industry.
With so much happening in the world of SEO daily, it’s hard to keep up let alone know what’s really important or what’s conjecture. In addition to SEO news curation, you’ll also get access to other important news and educational content posted in our Private Slack Channel about other areas of tech – web development, social, startups, hardware – AI, VR, – all of these things have an impact on your business. We’ll get you access to the channel and earn your trust as curators of what information is going to impact your business the most. And once you get on board as a client, you’ll get even further Slack access to link our teams together for ongoing conversations, support, and additional communications.
Ready to get started? Fill out this quick form today and we’ll get you onboarded in a jiffy. Thanks for believing in us.
*Consulting Service Pricing Starts at $2999.99 per month*