Helping Marketing Teams Improve SEO & CRO Results
Helping Marketing Teams Improve SEO & CRO Results
After 3+ years of non-stop hype, AI Visibility – and the acronyms used to describe the process of increasing that visibility (GEO, AEO) – is starting to mature a bit. Google has fully integrated Gemini everywhere, including it’s AI Mode…
If you follow my blog, you know I spend my time analyzing the tech industry, studying the evolution of AI, and looking at the actual fundamentals of the companies building our future. I don’t usually write about 401(k)s, index funds,…
As a leader, you are tasked with navigating the noise of the AI revolution and making sound investments for the future. The latest “State of Search” report for Q1 2026, published by data authority Datos, provides a critical source of…
As an SEO strategist or consultant, you’ve weathered Panda, Penguin, the “Helpful Content” upheavals, and the dizzying pivot to AI Mode. If you’re like me, you’re probably fed up of hearing the word “semantic” every single day of your life.…
Last week I noticed yet again that my Digg app wasn’t working – I had been checking it out for months since I joined the early beta last year. I couldn’t login for a week or so and it just…
You’ve likely read, or at least heard of, Matt Shumer’s viral essay, “Something Big is Happening.” It’s the latest piece of “weaponized hype” to set the internet on fire, amassing some 80 million+ views on X and landing Shumer on…
The Datos State of Search Q3 2025 report provides a rare, data‑rich look at how peeps in the US and Europe actually search, shop and browse. Rather than echo the never-ending AI marketing hype, the report traces billions of clickstream events…
This week in SEO news we saw an interview from podcast darling Lenny Rachitsky with Google’s VP of Product, Robby Stein, who did some great PR for how Google is baking in all kinds of wonderful AI-goodness into it’s traditional…
If you spent the last day on LinkedIn, you probably saw the flurry of posts about ChatGPT’s game-changing ecommerce integrations with Shopify and Etsy. The news is part of an endless hype-cycle that we’re entering a new era of “AI…
When it comes to local SEO, most businesses (or SEO & marketing specialists working for said businesses) are constantly asking themselves this question: “what else can I do to my Google Business Profile (GBP) to help rank it better for…
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